Identity system development for Metsä Group – a Finnish forest industry group operating in ~30 countries. During the 10 year relationship the aim has been to continuously refine and develop the identity into a sturdy foundation for the use of multiple internal and external stakeholders.

The development includes various refinements to all identity core elements as well as various application sub-systems and templates such as imagery, iconography, motion graphics, publications, posters, signage system, social media posts, presentations, stationery, vehicle and workwear. The updated brand and identity principles were made constantly up-to-date in the form of an online brand tool.