Visual identity
Logo & guidelines
Done under hasan&partners
Visual identity for Technology Industries of Finland – an umbrella for tech companies that total 30% of the entire Finnish labour force. The identity is a blend of industrial strength, game-like playfulness and technological consistency. The 'T' mark says it all – it stands for technology, benefit and growth. A vibrant color palette with clear typography creates a brutally honest and flexible identity system extending to sub-organizations.